30-second answer
When a brand is acquired, a distributor changes owners or the business moves to an affiliate, does the old contract follow? Exclusivity, deposits, customers, debts and licenses can fall into a gap if assignment rules are unclear.
Applied situation (illustrative)
Consider a UK distribution scenario: A brand is acquired and orders begin coming from a different group company. The distributor asks whether the old agreement, exclusivity and payment obligations moved with the business.
Classify the problem before calling everything “breach”
What the brand should focus on
Brands should inventory contracts before M&A to identify consent, notice and non-assignment provisions before closing.
What the distributor/agent should focus on
Distributors should confirm whether a new owner will honor exclusivity, deposits and rebates, ideally through a written assumption/confirmation.
Clauses and records to check
- Consent requirement
- Transferred rights
- Open orders
- New obligor
- Payment instruction
Compare the old and new contracting entities, consent clause and who accepted orders after the transfer. For a UK relationship, determine whether the intermediary concluded sales for the principal or bought and resold goods. That distinction changes the questions to ask about exit and commission.
Additional point for United Kingdom
Identify whether the relationship is an agency, a buy-and-resell distribution model or a franchise in substance.
Financial exposure and response options
Reconcile obligations incurred before and after transfer, especially outstanding orders and changes in the payee.
Settlement terms worth writing down
For this UK arrangement, write down how consent requirement, open orders and payment instruction will be handled. Set dates and responsibilities for payment or handover, and state what happens if an agreed step is missed.